Privacy Policy

Santafé Tile Corporation, doing business as SantaféTILE (“SantaféTILE,” “we,” “us” or “our”), respects your privacy. This policy explains what information we collect through santafetile.com and our related forms and email communications, how we use it, and the choices you have. It applies to visitors, prospective customers, roofers, architects, distributors and job applicants who interact with our site.

 

By using our site, you agree to the collection and use of information described here. If you disagree, please do not use the site.

 

 

1. Information we collect

We collect information you provide directly, such as when you request a sample, contact our team, apply for a job, or ask a distributor to reach out. Depending on the form, this may include:

 

• Name, email address, phone number, and mailing address or zip code
• Company or role (for example, roofer, architect, distributor or homeowner)
• State or region, and any project details you choose to share
• The content of any message you send us
• Resume and application materials, if you apply for a position with us
• We also collect some information automatically when you visit our site, including your IP address, browser and device type, pages viewed, and the site or ad that referred you. See Cookies and tracking technologies below..

 

2. How we collect information

• Directly from you, when you fill out a form, request a sample, email or call us.
• Automatically, through cookies and similar technologies as you browse our site.
• From our distributor and representative network, when a request you submit is routed to the SantaféTILE representative or authorized distributor covering your region.
• At our physical locations, such as our Medley, FL showroom and yard, if security cameras are in use there. Any footage is used only for safety and security purposes and is not used for marketing.

 

 

3. Cookies and tracking technologies

We use cookies and similar tools to operate the site, understand how it’s used, and measure the performance of our advertising. This currently includes:

 

• Google Analytics and Google Ads, to understand site traffic and measure the results of our Google advertising
• Meta Pixel, to measure the results of our Facebook and Instagram advertising
• Mailchimp, to see whether emails we send are opened and clicked
• Other advertising platforms we use from time to time, which may include artificial intelligence-powered advertising, analytics, and marketing technologies provided by third-parties ,

Most browsers let you block or delete cookies through their settings. If you turn off cookies, some parts of the site may not work as intended. We do not currently respond to browser “Do Not Track” signals.

 

4. How we use your information

• Respond to your sample requests, questions and messages
• Connect you with the SantaféTILE representative or authorized distributor for your region
• Send you information you’ve requested, such as order or request confirmations
• Send occasional product or company updates, if you’ve opted in, which you can unsubscribe from at any time
• Understand how our site is used and improve it
• Measure and improve the performance of our advertising
•     Review and process job applications
• Show you relevant ads on other websites and platforms, and reach people with similar characteristics

 

5. Phone and text communications

When you supply your phone number on a form, you agree that SantaféTILE, our sales representatives, and the authorized distributor covering your region may call or text you about your request, using the number you provided. Message and data rates may apply, and message frequency varies. Consent isn’t a condition of purchase. You can ask to stop receiving calls or texts at any time by telling the person contacting you, or by reaching us using the details in Contact us.

 

6. Recruitment and Applicant Information

If you apply for employment with SantaféTILE, we may collect and process information contained in your résumé, application materials, references, and communications with us.

Applicant information will be used solely for recruitment, candidate evaluation, hiring decisions and compliance with legal obligations.

Unless otherwise required by law, applicant information may be retained for a reasonable period following the conclusion of a recruitment process.

 

7. How we share your information

We do not sell your personal information for money. We share it only in these situations:

 

• Service providers who help us run the site and our business, such as our hosting provider, email platform, under obligations to protect your data
• Advertising partners, such as Google and Meta, which may receive information collected through cookies and similar technologies on our site. We may also share contact information you provide through our forms, such as your name and email address, in a coded (hashed) format, so these partners can match it with their users in order to show you our ads, reach people with similar characteristics, and measure the performance of our advertising. See Cookies and tracking technologies above and Your choices and rights below.
• Affiliated companies, including members of Grupo Empresarial Santafé located in Colombia, which may process your information for the purposes described in this policy. As a result, your information may be transferred to and stored outside the United States.
• SantafeTILE representatives and authorized distributors, so they can follow up on a request you submitted for their region
• Legal and safety reasons, if required by law or necessary to protect the rights, property or safety of SantaféTILE, our customers or others
• Business transfers, if SantaféTILE is involved in a merger, acquisition or sale of assets

 

 

8. Your choices and rights

•     Marketing emails. Every marketing email includes an unsubscribe link. You can also contact us directly to opt out.
• Calls and texts. See Phone and text communications above for how to stop these.
• Cookies and ads. Manage cookies through your browser settings. You can opt out of interest-based advertising through the Digital Advertising Alliance at optout.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org.
• Advertising audiences. If you do not want the contact information you provided through our forms to be shared with our advertising partners, contact us and we will exclude it from future audience lists.
• Access, correction or deletion. You can ask us what personal information we hold about you, request a correction, or ask us to delete it, subject to legal exceptions, by contacting us using the details below.

 

9. State privacy rights

We serve customers and partners in Florida, Texas and California, and, as of 2026, the Chicago area, covering the Midwest and Northeast. Some of these states give their residents specific privacy rights.

 

California

The California Consumer Privacy Act (CCPA) gives California residents the right to know what personal information we’ve collected, request that we delete it, and opt out of the “sale” or “sharing” of personal information for advertising purposes. We do not sell personal information for money. To opt out of sharing for advertising, or to submit any other request under this section, contact us using the details in Contact us and we’ll process it manually; we will not discriminate against you for making a request.

 

Texas and other states

Texas and a growing number of other states have their own consumer privacy laws that give residents similar rights to know, correct or delete their information. If you live in one of these states, contact us using the same channel and we’ll honor requests consistent with the law that applies to you.

 

10. Data Retention

We keep personal information for as long as reasonably necessary to fulfill the purposes described in this policy. To determine how long we keep it, we consider the nature of the information, the purpose for which it was collected, whether your request or project is still active, and our business, tax and legal record-keeping obligations. We may keep information longer when necessary to establish, exercise or defend legal claims. When we no longer need it for these purposes, we delete it or remove information that identifies you.

 

11. Minor’s privacy

Our site is intended for business and professional use and is not directed to minors. We do not knowingly collect personal information from anyone under 13. If you believe a child has provided us information, contact us and we will remove it.

 

12. Data security

We use reasonable administrative and technical safeguards to protect the information we collect. No method of transmission or storage is completely secure, so we can’t guarantee absolute security. If you have reason to believe your interaction with us is no longer secure, please contact us right away.

 

13. Data retention

We keep your personal information for as long as reasonably necessary to respond to your request, support your project, and meet our business, tax and legal record-keeping obligations. When we no longer need it for these purposes, we delete it or remove

information that identifies you.

 

14. Accessibility

We want this site to be usable by everyone. If you have trouble accessing any part of it, or need this policy in a different format, contact us using the details below and we’ll do our best to help.

 

15. Third-party links

Our site may link to distributor, manufacturer or other third-party websites. We aren’t responsible for the privacy practices of those sites, so we encourage you to review their policies before sharing information with them.

 

16. Changes to this policy

We may update this policy from time to time. We’ll post the revised version here with a new effective date, and if a change is significant, we’ll take reasonable steps to let you know.